the blog.

AKA a great spot to find marketing advice, inspirational tidbits, and fun articles about the power of story. Enjoy!

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Tower Talks

Wow, that was fun! I was thrilled to be the inaugural speaker for Tower Talks – the brainchild of Matt Geiger, Senior Manager of Marketing and Communications at Harvard Developments.

The event was open to any of Harvard’s downtown tenants, and what a great way to care for your tenants by bringing them knowledge and inspiration about the topics they care about! Many thanks to Matt and his helpful team for making the event effortless and fun (generally, when things seem effortless, you know someone put in a lot of work)!

Sign-up for the event was brisk right from the start. I had a feeling it was going to be something special, and it was.

We dove into what it means to be a purpose-driven leader, exploring how many leaders want to fulfill their potential, cultivate high performance in their teams, and be the best version of themselves. Understanding how to actually do that can feel daunting! 

But, like most things, we can get there if we take it step by step.

We started with understanding what it takes to build a practical road map to become a values-based leader in business and life. How do we remove the obstacles that might prevent us from having the impact we know we can have?

We got down to it! Discovering our personal values and what they would be like in our everyday lives if we started living them right now. 

Sharing all kinds of practical tips and stories on how to integrate your personal work purpose with the purpose of the business or organization you work for, starting right where you are today (yes, that is a bit of a theme that you can get started right now to be a purpose-driven leader)!

It was an uplifting session because the leaders in the room were fully present and engaged. 

If a keynote is one-sided, it falls flat, no matter how good it is. Participants make it three-dimensional, memorable, and meaningful. I am so thankful to every leader in that room for enhancing the experience for everyone.

And as the session ended, there was a buzz.

It is motivating to have a clear idea of how you can live and lead on purpose and have the impact and influence you were meant to have, breathing new life into your work and meaning into your life.

The world of work is changing on purpose – are you ready to live in yours?

We welcome the opportunity to talk to and work with leaders and their teams, so you can live your story on purpose. Email [email protected] for more information.

Purpose Based Leadership

Sometimes my work involves helping leaders one on one to become more purpose-driven so that they can maximize their impact and leverage.

In one instance, the CEO I was working with I had never met.

The room we were working in was small, and he had a large presence. I found my palms sweating as I began to realize how important this was to him.

He was deeply committed to doing the work. For each exercise we did, he worked hard. Never once coming close to accepting the easy answer.

We got to the values section, and he was relentless. He wasn’t the type to have a laundry list of values that resembled a Hallmark card.

We persisted. Asking:

What values will you be willing to invest in over the next 12 months?
What values will truly challenge you?
How will you know when you are living by your values?

Discussions were raw and vulnerable. He chose three values.

He believed 100% that investing in these three values would allow him to have the impact he knew he could have.

What happened next?

He quit.

I didn’t expect that. When we talked it through, he said it was the values exercise.

His values were not aligned with the corporate values. He felt no sense of judgment – values are not right or wrong. They were simply not aligned, and without that alignment, he knew he could not achieve his own purpose.

Not one decision he made through the process was easy. He wasn’t going for easy.

The life-altering payoff was worth it.

Should we feel threatened by AI-driven content?

We love stories.

And we especially love to write and tell good stories!

Strategic stories about brands that are passionate and want to make a difference and truly live their story. 

The stories that make us think, wonder, and inspire.

So, if this is what we love to do, and maybe you do too, should we feel threatened by AI-driven content?

Hell, no.

Think of it as another tool. We all have tools. Accountants have Excel spreadsheets to help tell their story (which is definitely an excellent reason why I am not an accountant lol). Athletes and artisans want the best training and equipment to help them level up. So do writers!

If you are going to use AI content as a drag-and-drop, well, then your blog will simply be a blog written by a robot.

If you use AI for content, use it selectively.

There is something deeply human about writing your own story. 

We are in an era of ever-increasing machine intelligence, which has only increased our appetite for high-touch interactions. 

As well as nuanced, wise and thoughtful communication from people and companies we care about. 

The one thing that can’t be automated is that business remains person to person.

Whether you become a fan of AI or not, be sure to never lose your own voice. 

This is always your story. Never settle for anything less. 

PS: this blog is written without the assistance of AI.

Celebrating Each Others Unique Differences

Purpose in business.

Maybe that expression is starting to feel buzz wordy to you. However, people are caring more than ever about the impact companies have on the world, so maybe the concept is buzzing for good reason.

There’s a quote from Michael Kouly, “every activity that is not aligned with your purpose is a waste of resources.” It is a strong statement and a practice that businesses and organizations that want sustainable growth are implementing.

It becomes pretty clear that emphasizing purpose and embedding it into every part of our business means a lot more than throwing around buzzwords.

If a company’s marketing messages aren’t aligned with its purpose and values, then it’s going to have a hard time building a strong relationship with its customers and building a meaningful brand.

People want to do business with companies that share their values and beliefs.

If a company is only focused on profits, it’s going to have a hard time building loyalty both internally and externally.

Internally a company’s purpose should guide everything it does, from strategy, operations, customer service and HR.

When a company’s purpose is part of its culture, it attracts and retains employees who share that purpose. With attraction and retention of talent being one of the biggest challenges businesses and organizations face today, it is not something to overlook.

Purpose driven cultures create a more engaged and motivated workforce, leading to better business outcomes.

It doesn’t take long to realize it’s not enough for companies to just have a purpose statement.

To truly integrate purpose into a company’s structure, it needs to be part of everything the company does.

When a company embraces purpose, we feel its positive impact on the world, creating a better future for all of us.

The Power of Every Touch Point

Human to human connection – we have all ached for it through COVID!

Now the marketplace is demanding it too.

Creating human moments in your marketing doesn’t have to be complicated or expensive.

In fact, sometimes it’s the simplest gestures that can have the biggest impact. Whether it’s a handwritten note, a personalized video message, or a small gift that shows you care, every touch point matters when it comes to building a relationship with your clients.

But it’s not just about the gesture itself.

It’s about taking the time to understand your clients and what is important to them, showing empathy and compassion, and making them feel seen and heard. When you do this, you’re not just building a business relationship, you’re building a connection that goes beyond the transaction.

When you focus on these small impacts, you differentiate yourself from the competition and tell your story in a way that resonates. Quickly becoming more than just a service provider, you become a trusted partner who is invested in their success.

If you’re looking for ways to create meaningful moments in your marketing, start by putting yourself in your clients’ shoes. What would make them feel valued and appreciated.

Check yourself on this – if you are sending a sweatshirt with your logo plastered all over it are you asking your client to be your billboard or are you sending something that speaks to them (of course if you are Louis Vuitton this does not apply).

What would surprise and delight them? By answering these questions, you can create a strategy that is centered around empathy and human connection.

In today’s world, where automation and technology reign supreme, it’s more important than ever to remember the power of the personal touch.

By focusing on every touch point, and creating human magic moments that show you care, you can build relationships with your clients that will last a lifetime.

It’s also a really fun and rewarding way to do business!

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