December 17, 2021
The Story Co. Holiday Gift Guide
I was listening to CBC in the car last week and they were interviewing a classical musician and I did not catch his name. But he talked about the moment he decided he longer wanted to “do music” that he wanted to “be music”. I almost had to pullover just to absorb all of what he had said in such few words.
I have loved the Nike campaign of “Just do it”. I bought into that hard right from the start. But “being it” is just so powerful. So today I am looking at my world and asking myself where are the opportunities for being vs doing?
I am liking my day a whole lot more! What do you want to “be”?
I have been part of this number for 25 years. It has not always been an easy ride. Trust me, it is a ride with twists, turns, steep climbs, sweeping descents, sweet victories and buckets of good humour. I am pretty sure that is why I love it so much. (But don’t ask me to ride a roller coaster!)
I like to think that in most things in life I am gender neutral. That entrepreneurs should be supported equally, and yet there is staggering research to indicate that the gender entrepreneurship gap is real. Do you feel that?
As a woman, I had some challenges, including the day the bank manager literally patted me on the head and told me to go back home and to stop dreaming about such a big loan! Needless to say his inability to share my vision was the end of our banking relationship. Taking no for an answer does not come easily to me. Smiling brightly as our sales surpassed our dreams (and his) did!
According to a WESK document called “Closing the Economic Gender Gap”, women are siting funding, lack of knowledge and experience as their barriers to success.
I am very dedicated to seeing entrepreneurship grow and be a profitable alternative for all women. To me, entrepreneurship is a movement that is not only about women running profitable businesses but also about women being in control of their destiny.
In 2011, an RBC report indicated that the aggregate contribution of women owned businesses in Canada was an estimated $148B. That is how economies get changed! And I want to be at the forefront. How can you close the economic gap and support a woman entrepreneur?