design – The Story Co.

Jul

Hold onto your socks we have a new website!!!

I totally had new website envy!!

I have had it before; it is a bit of an occupational hazard. My pulse quickens, my head starts swirling in a “what if” dream like state, and I get restless. It is an upside down kind of restless. This feeling seems to be part of my creative process. Some might call that same process procrastination, but I am sticking to my story, okay?

We have created some great new sites lately for fabulous businesses making waves in the marketplace. And I wanted that “new” feeling! Truth be told, I like new things. 🙂

Each new story, each new site demands the same thing from us – sparkling clarity that changes the game (which incidentally is my personal tagline). If you would like your very own tagline check out our BRAND EVOLUTION workshop and we will get you one. Let us know if you think we have delivered, because wow, we really want to.

We are doing things differently and we couldn’t wait to share our bold approach with you.

We were also re-committing to what we believe so strongly in: the power of story, and the power of purpose-driven brands.

Our process is an undeniable, transformational approach to sustainable growth. Creating this site felt a bit like renewing our vows. Eyes wide open, years of expertise, focused on the future, and a burning red-hot desire to help others live their story and grow their business.

So please come with me, put on your comfy socks and wander through our new site, because while I was writing this, I was thinking of you and why it so important for you to own your story, so you can own the marketplace, and change the world.

The world needs changing and we think you are perfectly suited to do just that.

Let’s leverage your greatest asset – your story, and create a truly purpose-driven brand. I am right here waiting for you…. restlessly waiting, as you would expect.

Find me here: click to EMAIL

Oct

Be It

I was listening to CBC in the car last week and they were interviewing a classical musician and I did not catch his name. But he talked about the moment he decided he longer wanted to “do music” that he wanted to “be music”. I almost had to pullover just to absorb all of what he had said in such few words.

What a transformative concept.

I have loved the Nike campaign of “Just do it”. I bought into that hard right from the start. But “being it” is just so powerful. So today I am looking at my world and asking myself where are the opportunities for being vs doing?

I am liking my day a whole lot more! What do you want to “be”?

Nov

Building the Story Co Brand

When you are in the business of building brands – building your own can be quite daunting. It’s a measure by which others will determine whether or not you are good at what you do – so that’s kind of scary. It’s also your very own, and you want it to be so perfectly right – yup, pile on more of the palm sweating scary. And you want it to vibrate, resonate, engage, sizzle and shine while telling your story (the one you keep a little too close to the vest). Tall order.

But … an irresistibly, expansive tall order!

One of the nicest compliments I have ever received was from a client, after presenting her with a snazzy new business name, visual identity and tagline she said “you listen on a whole different level”.

So I listened …

What could this little company of mine offer the world?

Clarity, beauty, and growth was the answer that roared out loud.

What do I believe the world needs more of?

Businesses who understand how powerful their story is. And people who know how to own their story. Combining the two? Well, that’s where the irresistibly, expansive bit comes in.

Who did I want to work with?

Difference makers.

What could only the Story co do?

Listen on a whole new level. Hear the story, and find its power. Connect the dots.

(And if you know me at all just the mention of the word dots gets my visual senses tingling. So of course dots were going to part of this wonderful adventure but I digress)

So I flushed out a business plan all the while keeping these statements near and dear. And only when the strategic process was complete did we start the visual identity and naming process.

The name the Story co and the tagline: live your story, love your brand. That came naturally. Live+love, hell yes I want to spend my life doing exactly that.

Story + brand – well that was me in a nutshell.

Next up …

Fonts – oh for the love of fonts!! So many, many, many beautiful fonts! The ever brilliant Kelly Hogan, Story co font wizard and design guru said “hmmm how about something that hints back to days gone by to the place where we first got the story – the newspaper. Bam! Font selected. And all encased in a circle – well you know now that I love circles. Playful, unending, inclusive, strong. Yup – needed that!

Colours – I’ve got some really deep love for colour! But those old newspapers were just black and white. The starkness, clarity and simple beauty reflected the brand. Wanted that.

And the finishing touch – the yellow dot. (just one – showed I am capable of some restraint). Yellow dot thinking has become our philosophy, our framework, our trademark. That little dot is the hero of your story. It is the best of you, it is what makes you stand out in a crowd, shine like the sun, and smile silly.

And so that’s how the he Story co brand was born and each day it is a whole lot of fun to find ways to live my story, and love my brand. Always comes back to love, doesn’t it?

StoryCoBRAND

Hold onto your socks we have a new website!!!

Be It

What a transformative concept.

Building the Story Co Brand

get inspired.

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