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[Finding / Knowing / Zeroing in on] your PurposeBrand is the most rewarding way to make your business more competitive. It gives you a riveting story to tell, it invigorates you and your team, it attracts customers and employees, and it assures your business stays in business. Keeping you on track, motivated, and fulfilled – so you can continue to effect great change.
Let’s get started
Understand your purpose
Put into words your why, the impact you have, and why it matters. When you have the self-awareness and the tools to understand your own purpose, you can more easily bring your purpose to the work that you do.
Define your values so that you can align with the right opportunities.
Create actionable statements that become your north star and maximize your genius work.
Create your own personal tagline: a simple, clear statement that sums up your unique value proposition.
Create your PurposeBrand statement: the summary statement that shows your unique impact, who you serve, and why it is important.
Build your Brand Story
Never be at a loss again to tell your brand story.
Your story is yours! No matter how crowded your marketplace is, no one can own your story. It is your most valuable asset. Yet, it is easy to stumble and not harness the power of your brand story.
We will uncover, define, and celebrate your brand’s purpose, vision, and mission so succinctly that it will be impossible to stumble. We will define your ideal client and opportunities, so you will know who to tell your story to. Your values will form the cornerstone of your story and keep you on the path to having the most impact.
Your voice must unmistakably be yours. We will define what your voice sounds like and you will confidently declare the word only you can own in the marketplace.
The final step is your Brand Promise, the very measure of your success.
Applying your brand story + purpose
Learn how to position yourself in the marketplace, attract, persuade, engage, and inspire while making a meaningful difference.
You could get this course covered with the Re-Skill Saskatchewan Training Subsidy. Apply before November 10th! Need help completing your grant application? Let us know.
It seems harder than ever to differentiate yourself and your business. Harder than ever to be heard.
But it doesn’t have to be. Stand out in the marketplace.
Turn down the noise, get clear, build your brand, close the sale, extend your influence.
The Story Co. process uncovers your most valuable asset – your story. It is a growth and leadership strategy steeped in purpose and values.
JANET LEE, THE STORY CO. FOUNDER
We recently launched a new endeavour! Retail help for small businesses coming your way! Check it out below!
