What can you do for one of your customers that is completely unscalable? I know the buzzword right now is scalable, not unscalable, but stick with me for a minute.
Think of the one gesture, which immediately has you and your team saying “Well, we can’t do that for everyone!”
Think show stopping, I can’t believe it, outrageous, kind, thoughtful, out-of-the-box, hilarious, unexpected, empathic, differentiating, unforgettable, and purpose driven.
What can you package up, send over, create, do (covid friendly mariachi band serenades are on the table here) to delight and surprise (in a good way) your customer.
Yup, it is so outrageous you can’t do it every day, that is the beauty of it!
I am convinced this unscalable action will become a scalable story.
I am sending one out the door today…I wonder where it will land 🙂
I can’t wait to hear what you come up with!
