Could you feel the shift?
I felt it this weekend.
I am not sure if it was that the buds on the trees seemed to burst in front of my eyes, that the grass was tinged with green, or our puppy Stella’s insane spring fever, but I felt it!
It echoed what I have been experiencing at The Story Co., too.
Since the pandemic clients have been gradually shifting from crisis mode to vision mode. Now, we are asking, “where to from here?” The questions are more hopeful and also more helpful. There is an openness to new ways of thinking.
This time last year our whole family was wrapped up in the Raptors’ triumphant run for the playoffs. (I’m seriously missing the Raptors but I promise no pivot analogies!)
Remember that game winning shot by Kawhi? There was a collective gasp at our house and all across the nation. With each exciting game I became really impatient, craving to know how the story would end.
I feel the same way now!
With the Raptors story I only saw it ending one way.
There was so much to cheer for; the nation, the underdog, the star, the hustle, the fans.
And at that pivotal moment was the shift.
We went from a nation shaking our heads at the luck of having a chance to win it all, to a nation believing we were champions.
Maybe it feels like all you have been doing is shifting and changing gears lately.
But all this shifting is making us into believers.
Retailers began this pandemic by shaking their heads wondering how they could possibly get an online store up and running so quickly, to seeing it now as a permanent income stream.
The gyms and yoga studios that now know that online classes will be here forever. Universities and educational institutions, not designed for being nimble, shifted gears completely getting online classes up and exams written. Masks were produced in basements; factories were re-tooled.
In the process raving fans have been created. The kind that never forget how when the chips were down you were there and willing to help with what you do best. That is what we live for. That is the soul of a purpose brand.
The “what” and “how” we do business has changed radically.
The raw innovation is profound.
The shift is real.
Keep going.
