Rosie was easily the most enthusiastic student in our grade 2 class.
Before our teacher could even finish asking the class a question, Rosie’s hand flew up.
If she wasn’t selected to answer the question right away she got a little frantic and would wildly waive her hand back-and-forth.
If that didn’t work she would try harder.
Jumping out of her desk and with one hand firmly on the hem of her dress, her pony tail bobbing she would jump up and down all while waving madly in the direction of our teacher.
One day she even stood on the chair of her desk hoping to be impossible to ignore.
Sometimes Rosie didn’t even have the answer she just wanted to be part of the conversation.
Our teacher would dutifully try and involve others but it was hard to ignore Rosie. But after a while, we did. It just seemed normal to have Rosie jumping up and down with every question. In the end Rosie’s approach didn’t work very well.
But she sure taught me a few good marketing lessons.
The first one; if you keep trying so hard to interrupt people they begin to ignore you.
We mute you, we unsubscribe. If you keep popping up on our screen when we are trying to read more about you on your website we “X” out of you, we move on. We truly do not like to be pestered or annoyed, especially if you don’t have something valuable to tell me.
The second lesson is everyone wants to be heard and some just want to part of the conversation. Are you allowing for that in your marketing for people to just connect?
The essential third lesson: if you are going to jump up and down waving your arms in the air, hold on tight to the hem of your dress so no one can call out “I saw your underpants”.
These 3 marketing lessons were brought to you by Rosie!
