Those who have dogs who are ball focused, will not be surprised by the intent and delight of Duke’s complete focus on the ball. Honestly, it amazes me everyday! It never changes. That ball appears and everything else in his life fades to black.

I often wonder what would happen if brands could be this aligned with their purpose. Completely focused on how to best serve their customer with this much joy, attention and singularity of purpose – what would happen?

Well according to Duke you would be exhilarated, competitive, and chomping at the bit to do it again.

If you were as intent as Duke at solving the needs of your customer, or caring about your business this much – how would your business change?