How to Create the Right Visual Identity for your Brand

It has more to do with a clear business strategy than you think!

A fine artist wants to start a business . . . sounds like a good start to a story doesn’t it?  Some might even roll their eyes thinking that they know how the story will end.  And those who are thinking that way have not met Brianne Urzada.

A formally trained fine artist and teacher, Bri was ready to share her talents with the world by creating her own business. She had a vibrant commission-based business and was now going to add a new dimension and create a place for others to find their artist within. Her goal was to make art social and fun, whether it was for corporate team building, book clubs, date night or kids’ parties. Not to mention that all this is taking place in a breathtaking studio and usually with wine!

Building the Arthouse Brand

We started working together one on one creating her Big Brave Brand and Business Plan. ©

And wow she was ready! She was clear on her why, her what, and her when. And the “when” was like right away. Maybe it was her teacher roots kicking in but any homework she needed to do – done, well done, and on time! Gold star!

I just could not hide my excitement for her discipline and my respect for her sparkling clarity.  She was not going to be blinded by her passion, but instead used her passion and her own life experiences as her fuel.

So what was the magic in making this all come together?

Pragmatism was part of it. Bri is very self aware and she knew very clearly that success would mean running the business on her terms and not the reverse. (Trust me that is a harder to do than you think!) That pragmatism opened the door for simplicity and passion to collide, the sweet spot of success.

Brand defined, ideal customer firmly in mind, the business plan was complete- and it was both lean and muscular. The next step was translating her brand into a visual identity.

We had all the brand-building blocks we needed to create something that reflected her authentic, striking simplicity as well as her gift for clarity, and of course it needed to be beautiful! Using her business location as inspiration simple thin fonts were interwoven to build a strong icon. Various print materials were then designed with the same brand mark.

If you are looking for the right visual identity for your brand stop looking at Pinterest until you have answered these four questions:

  1. Know yourself and “to your own self be true” – yes Shakespeare is a brand expert!
  2. Know your why – Your Simon Sinek “why”- get the book and see the YouTube video.
  3. Define the core of your brand values.  What do you stand up for and what makes you impossible to resist?
  4. Who do you want to serve? (If it is money this is the wrong blog for you ☺)

Check out our designs below!

Arthouse Print Arthouse Print2