The more we talk of the “new normal” the longer we stay tethered to the past.
And let’s face it; the past was not perfect, even though right now we are idolizing it. We did not have it all right then, the economy was still difficult, and we have never been able to go back in time, so why wish to go back now? Obsessing about the past is a lot of backwards energy.
But we are craving something. (Which often includes many trips to the fridge, hmm salty or sweet? 🙂
We are aching for something that will act as our rudder to steer us as we move forward and as we move our business forward.
That rudder is your purpose, both your personal purpose and your corporate purpose.
Dominic Houlder, professor of strategic and entrepreneurial management at London Business School put it bluntly and succinctly:
As business and organizations face stronger crosswinds, purpose becomes even more important, not less so. That’s because the “what” and the “how” of business is changing more frequently in a volatile world. This leaves the purpose, the “why” as the primary compass for navigating key decisions.
There is no shortcut, no magic wand, to wave us through this pandemic, but if we do the hard work and get clear on our purpose and then put our purpose to work, we will have the type of impact we imagined.
Keep going.
P.S. If you would like to get clear on your personal or corporate purpose so that you can have the impact you are looking for, set up a time to call me by clicking below.
