Recently a friend shared this quote with me from a presentation she had been to by Peter Docker.

I felt jazzed when I heard that. Pretty powerful words, and the ideal theme for one of Story co.s first blogs.

Its a bit “leap-ish” (yes, I just invented that word) to think of standing in your future but I kind of love to be leap-ish! Because it hardly seems scary to leap into the future if you are grounded by the present.

As marketers, we always have one foot in the future, understanding and predicting the whats hot, and the whats not. And since marketers, are by nature a curious bunch we also have to add in – but why?

Why does it matter? Why should we care? And how will we inspire others to embrace our why? If we miss this step – well, we kind of miss it all! Because it’s the why that creates movements, generates loyalty, builds  communities, makes sales, and gives the world something that just makes living in it, a little easier. 

Knowing what we want our future business to look like and feel like, and do for others helps us to do what needs to be done today  – with passion and purpose. And thats the nuts and bolts of a good marketing strategy. Eyes firmly focused on the future, with your why bursting from your soul, building strategy from the core of your brand. Then you can build now, and create tactics that get you to the future you have imagined. For some that’s Forbes top 100, for others it’s being at full capacity and for others its balancing a pinot and eating bons bons on a chaise somewhere in the French Riveria. That’s the cool thing about creating your future – it’s yours!

There are some great stories along the way to the future and thats what we look forward to sharing with you here.

As I stand in my future, I see the opportunity for this blog to be a place for some galvanizing  business stories – that get you jazzed and leave you filled with energy, excitement and possibility. A place for you to imagine what it looks like when you stand in your future.  And maybe, a place that makes you feel a bit leap-ish. Soaking up your tomorrow’s, while you create your genius work in the now.

Care to share what leaps you might be taking?