CONSULTING.
Gain marketshare, improve culture, acquire and retain the best talent using your most valuable asset – your story. Our process uncovers your purpose and values, and defines your brand.
CREATING A PURPOSEBRAND©.
You’re in business to make a difference, serve a need, answer a call.
Many businesses know they have a purpose. But few know how that purpose gives them a competitive edge.
Zeroing in on your PurposeBrand© is the most rewarding way to make your business more competitive. It invigorates your team. It attracts customers and employees. It assures your business stays in business. And it keeps you on track, motivated and fulfilled – so you can continue to affect great change.
What does it really mean to be a Purpose-Driven Brand?
How do we lead with purpose?
How do we live with purpose?
Are you ready to be a PurposeBrand©?
VIRTUAL COURSE COMING MAY 2020
BRAND BUILDER.
For the growth-oriented company, start-up, or the brand that needs a wake-up. We go deep and get real about expanding your business. We place strategy above tactics, because tactics alone don’t get the job done. Using a strategic framework and a collaborative, focused approach brand owners and teams will:
- UNCOVER YOUR BRAND STORY – what makes your brand highly valuable?
- DESCRIBE the dollars+cents of growth.
- CREATE THE TACTICS and the action plan to get you to the growth you crave. We will uncover the why, the who, the how, the how much, and the when of your action plan.
- THEN GO…..TELL YOUR STORY, loud and clear.
- And fall madly and deeply in LOVE WITH YOUR BRAND.
STRATEGIC STORYTELLING.
When storytelling shifts from a marketing tactic to a leadership strategy, innovative and sustainable growth happens. You might have learned as a teenager that getting your story straight could save your life (or at least save you from an early curfew). Well not too much has changed!
Clear, consistent and captivating stories can unite a team in the change management process. Your corporate story is an integral part of your sustainment and on-boarding strategy and can help you attract and retain talent. All of which is much more appealing than a curfew of any kind!
DESIGN.
It’s always more fun to grab market share looking rather snazzy as you do it.
With your brand firmly defined and strategy in place, we can develop with ninja like precision:
