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# The Story Co.

Marketing+Branding

## Sitemaps

- [XML Sitemap](https://thestoryco.ca/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [BLOG](https://thestoryco.ca/blog/)
- [the holiday decor debate](https://thestoryco.ca/fun/the-holiday-decor-debate/) - Are you a quick putter away of holiday décor? Are you the type that the clock strikes midnight on new year’s day and all remnants of the holiday are poof magically tucked away for another year? Are you a hanger on …..can’t quite muster the energy to end the whirlwind?Or are you like me and
- [Women In Leadership (WIL) Re-cap](https://thestoryco.ca/workshops/women-in-leadership-wil-re-cap/) - Yes, this is a testimonial post – forewarned! :) I have such mixed emotions about them that they feel a bit cringey. But when my clients say, “should we do testimonial posts?” I say yes. But I qualify it because like all good stories, the story is not about you, it is about the transformation that
- [tis the season of wonder](https://thestoryco.ca/retail-education-store/tis-the-season-of-wonder/) - A captivating window is like giving your customer (and your community) a gift before they even walk in. Who could resist this beautiful Anthology window in Saskatoon Saskatchewan! First I marvelled at the window and then then was pulled right into the store and the magic didn’t stop at the window. One step inside and
- [The Retail Education Store](https://thestoryco.ca/misc/the-retail-education-store/) - It is an exciting day for the Story co... we are adding something new to our suite of businesses. Please welcome: The Retail Education Store! If you are a retail bricks and mortar, online shop, or a pop up - the Retail Education Store will be the perfect haven for cultivating and growing your business.
- [Tower Talks](https://thestoryco.ca/our-work/tower-talks/) - Wow, that was fun! I was thrilled to be the inaugural speaker for Tower Talks - the brainchild of Matt Geiger, Senior Manager of Marketing and Communications at Harvard Developments. The event was open to any of Harvard’s downtown tenants, and what a great way to care for your tenants by bringing them knowledge and
- [Purpose Based Leadership](https://thestoryco.ca/growth/purpose-based-leadership/) - Sometimes my work involves helping leaders one on one to become more purpose-driven so that they can maximize their impact and leverage. In one instance, the CEO I was working with I had never met. The room we were working in was small, and he had a large presence. I found my palms sweating as
- [Should we feel threatened by AI-driven content?](https://thestoryco.ca/growth/should-we-feel-threatened-by-ai-driven-content/) - We love stories. And we especially love to write and tell good stories! Strategic stories about brands that are passionate and want to make a difference and truly live their story. The stories that make us think, wonder, and inspire. So, if this is what we love to do, and maybe you do too, should
- [Celebrating Each Others Unique Differences](https://thestoryco.ca/purposebrand/celebrating-each-others-unique-differences/) - Purpose in business. Maybe that expression is starting to feel buzz wordy to you. However, people are caring more than ever about the impact companies have on the world, so maybe the concept is buzzing for good reason. There’s a quote from Michael Kouly, “every activity that is not aligned with your purpose is a
- [The Power of Every Touch Point](https://thestoryco.ca/misc/the-power-of-every-touch-point/) - Human to human connection – we have all ached for it through COVID! Now the marketplace is demanding it too. Creating human moments in your marketing doesn't have to be complicated or expensive. In fact, sometimes it's the simplest gestures that can have the biggest impact. Whether it's a handwritten note, a personalized video message,
- [write like a human](https://thestoryco.ca/misc/write-like-a-human/) - Get into the minds of your readers then connect your voice and your heart to theirs. No jargon required. 💕
- [Clear stories are the best stories](https://thestoryco.ca/great-stories/clear-stories-are-the-best-stories/)
- [what’s your word to own in 2023?](https://thestoryco.ca/growth/whats-your-word-to-own-in-2023/)
- [Jump in and declare your purpose story & write your strategic story](https://thestoryco.ca/purposebrand/jump-in-and-declare-your-purpose-story-write-your-strategic-story/)
- [Marketing Trends That Have Caught Our Attention](https://thestoryco.ca/marketing-strategies/marketing-trends-that-have-caught-our-attention/)
- [Why should you be telling your story?](https://thestoryco.ca/story-cafe/why-should-you-be-telling-your-story/)
- [my Personal Values](https://thestoryco.ca/get-creative/my-personal-values/)
- [Pixar’s Lessons for Great Storytelling](https://thestoryco.ca/story-cafe/pixars-lessons-for-great-storytelling/)
- [Stellar Storytellers . Jane Campion](https://thestoryco.ca/stellar-storytellers/stellar-storytellers-jane-campion/)
- [What now?!](https://thestoryco.ca/story-cafe/what-now/)
- [Our personal purpose…how do we find it?](https://thestoryco.ca/purposebrand/our-personal-purposehow-do-we-find-it/)
- [great stories – believe it](https://thestoryco.ca/misc/great-stories-believe-it/)
- [Purpose Driven Leaders Profile – Terry Fox](https://thestoryco.ca/purposedriven-leaders/purpose-driven-leaders-profile-terry-fox/)
- [“Happytalism”, do you buy it?](https://thestoryco.ca/story-cafe/happytalism-do-you-buy-it/)
- [It is here! The 2022 PurposeBrand© survey!](https://thestoryco.ca/purposebrand/it-is-here-the-2022-purposebrand-survey/)
- [my AHA moments of 2021](https://thestoryco.ca/random-thoughts/my-aha-moments-of-2021/)
- [The Story Co.’s Top 5 Great Stories of 2021](https://thestoryco.ca/book-reviews/the-story-co-s-top-5-great-stories-of-2021/)
- [A special shout out to virtual connection . the Story Cafe](https://thestoryco.ca/story-cafe/a-special-shout-out-to-virtual-connection-the-story-cafe/)
- [magpies kitchen . purposebrand profile](https://thestoryco.ca/purposebrand/magpies-kitchen-purposebrand-profile/)
- [The Story Co. Holiday Gift Guide](https://thestoryco.ca/cool-things/the-story-co-holiday-gift-guide/)
- [Welcome to the story cafe](https://thestoryco.ca/misc/welcome-to-the-story-cafe/)
- [metro pet market futureproof grad](https://thestoryco.ca/misc/metro-pet-market-futureproof-grad/)
- [Purpose Brand series . Modo](https://thestoryco.ca/misc/purpose-brand-series-modo/)
- [storytelling](https://thestoryco.ca/purposebrand/storytelling/)
- [great stories – culture code](https://thestoryco.ca/great-stories/great-stories-culture-code/)
- [purpose brand series . Patagonia](https://thestoryco.ca/brands/purpose-brand-series-patagonia/)
- [Purpose Driven Leader Profile](https://thestoryco.ca/great-stories/purpose-driven-leader-profile/)
- [Cuppa T  FutureProof grad](https://thestoryco.ca/great-stories/cuppa-t-futureproof-grad/)
- [great stories: The go-giver](https://thestoryco.ca/great-stories/great-stories-the-go-giver/)
- [uncorked with brewed awakening](https://thestoryco.ca/great-stories/uncorked-with-brewed-awakening/)
- [Everything we do in life starts as an idea](https://thestoryco.ca/great-stories/everything-we-do-in-life-starts-as-an-idea/)
- [There is no finish line](https://thestoryco.ca/great-stories/there-is-no-finish-line/)
- [Our first FutureProof Retail Certification is complete!](https://thestoryco.ca/futureproof/our-first-futureproof-retail-certification-is-complete/)
- [Infinite Game](https://thestoryco.ca/great-stories/infinite-game/)
- [Futureproof feature: Cristel, Kendi boutique](https://thestoryco.ca/entrepreneurs/futureproof-feature-cristel-kendi-boutique/)
- [Great Stories . How to eat fudge](https://thestoryco.ca/great-stories/great-stories-how-to-eat-fudge/)
- [Don’t ignore your brands strategic value](https://thestoryco.ca/brands/dont-ignore-your-brands-strategic-value/)
- [Are we truly in this together?](https://thestoryco.ca/entrepreneurs/are-we-truly-in-this-together/)
- [hope builder](https://thestoryco.ca/misc/hope-builder/)
- [Thank you](https://thestoryco.ca/fun/thank-you/)
- [Get ready to FutureProof your Retail Business even when the future is uncertain!](https://thestoryco.ca/futureproof/get-ready-to-futureproof-your-retail-business-even-when-the-future-is-uncertain/)
- [Effective teams celebrate what makes them shockingly different](https://thestoryco.ca/purposebrand/effective-teams-celebrate-what-makes-them-shockingly-different/)
- [Teams are craving connection and community and it’s affecting our mental health](https://thestoryco.ca/working-remotely/teams-are-craving-connection-and-community-and-its-affecting-our-mental-health/)
- [What do we want from our work now?](https://thestoryco.ca/purposebrand/what-do-we-want-from-our-work-now/)
- [Become a Certified Strategic Brand Storyteller and PurposeBrand Leader](https://thestoryco.ca/purposebrand/become-a-certified-strategic-brand-storyteller-and-purposebrand-leader/)
- [Marketing Lessons from the Second Grade](https://thestoryco.ca/great-stories/marketing-lessons-from-the-second-grade/)
- [Do Something Unscalable](https://thestoryco.ca/marketing-strategies/do-something-unscalable/)
- [Word(s) for the Year: “Lower your Expectations”](https://thestoryco.ca/misc/words-for-the-year-lower-your-expectations/)
- [What is a purpose statement and why do you need one?](https://thestoryco.ca/personal-branding/on-purpose/)
- [Kind Acts, the value of Constraints and the Art of Propelling Questions](https://thestoryco.ca/great-stories/kind-acts-the-value-of-constraints-and-the-art-of-propelling-questions/)
- [why is it dangerous to play it safe right now?](https://thestoryco.ca/great-stories/why-is-it-dangerous-to-play-it-safe-right-now/)
- [The ROI of Getting your Story Straight (and the high cost of not getting it right)](https://thestoryco.ca/brands/the-roi-of-getting-your-story-straight-and-the-high-cost-of-not-getting-it-right/)
- [Do you want to be perfect or brave?](https://thestoryco.ca/marketing-strategies/do-you-want-to-be-perfect-or-brave/)
- [How to Engage and Lead Your Team Remotely](https://thestoryco.ca/get-creative/how-to-engage-and-lead-your-team-remotely/)
- [How to work remotely without losing your mind](https://thestoryco.ca/get-creative/how-to-work-remotely-without-losing-your-mind/)
- [Life interrupted](https://thestoryco.ca/great-stories/life-interupted/)
- [WESK Uncorked](https://thestoryco.ca/workshops/wesk-uncorked-2/)
- [Simplify](https://thestoryco.ca/get-creative/simplify/)
- [Things Have Shifted](https://thestoryco.ca/great-stories/things-have-shifted/)
- [Now is a great time to](https://thestoryco.ca/get-creative/now-is-a-great-time-to/)
- [New Normal](https://thestoryco.ca/get-creative/new-normal/)
- [Changed forever](https://thestoryco.ca/brands/changed-forever/)
- [Why aren’t you telling your story?](https://thestoryco.ca/misc/why-arent-you-telling-your-story/)
- [Business Mentoring Positively Affects Business Growth](https://thestoryco.ca/mentoring/business-mentoring-positively-affects-business-growth/)
- [Most sought advice from mentors](https://thestoryco.ca/mentoring/most-sought-advice-from-mentors/)
- [It takes a village](https://thestoryco.ca/mentoring/it-takes-a-village/)
- [Number One Most Requested Service](https://thestoryco.ca/mentoring/number-one-requested-insta/)
- [Focus 2020](https://thestoryco.ca/mentoring/focus-2020/)
- [In a creative funk, out of good ideas? Get Silly!](https://thestoryco.ca/fun/in-a-creative-funk-out-of-good-ideas-get-silly/) - We have a new puppy. And I am the one with puppy dog eyes – only my eyes are puffy like a pug, and I look a bit exhausted, and hers are bright and alluring. This puppy makes me silly. She loves silly, and I love her, so on it goes. Play for the sake
- [WESK Uncorked!](https://thestoryco.ca/cool-things/wesk-uncorked/)
- [Do something every day that scares you – no thanks!](https://thestoryco.ca/great-stories/do-something-every-day-that-scares-you-no-thanks/)
- [What happens when you can’t deliver on your brand promise?](https://thestoryco.ca/brands/what-happens-when-you-cant-deliver-on-your-brand-promise/)
- [Five tips for creating a website that tells your story](https://thestoryco.ca/marketing-strategies/five-tips-for-creating-a-website-that-tells-your-story/)
- [Hold onto your socks we have a new website!!!](https://thestoryco.ca/design/hold-onto-your-socks-we-have-a-new-website/)
- [Mentoring works. Plain and simple.](https://thestoryco.ca/great-stories/mentoring-works-plain-and-simple/)
- [The Key to Business Communication: Improvise!](https://thestoryco.ca/great-stories/the-key-to-business-communication-improvise/) - I was always good at thinking on my feet. From a young age I was always the “performer” in my family and would always be putting on a show at family gatherings. So, it was no surprise that when I had the opportunity to join Regina’s premiere improv company, Hitchhikers Improv, that I jumped on
- [Millenials + Brands](https://thestoryco.ca/brands/millenials-brands/) - As a millennial I’ve always recognized that my generation is “different” than those who came before us. These differences have made us unique in terms of the business world, and especially in regards to marketing. Forbes says that 84% of millennials don’t trust traditional advertising. We have left marketing departments scratching their heads, wondering “how
- [How to Be a Brand Within a Brand](https://thestoryco.ca/brands/how-to-be-a-brand-within-a-brand/) - As a marketer I look for gaps where opportunities lurk. It took me 20 years to find a glaring gap. As a brand strategist, (although the most endearing title I was given was brand therapist!) I have built many strong, insightful and actionable brand strategies. Most met or exceeded the goals and objectives set. And
- [The One Manufacturing Lesson That Changed it All](https://thestoryco.ca/great-stories/the-one-manufacturing-lesson-that-changed-it-all/) - Owning a manufacturing company taught me it's not all about the journey. My first business manufactured and exported a line of women's clothing. We were small and yet we were filling orders for 320 retailers in the U.S and 130 across Canada. We had a lot to learn. One of the most memorable lessons was
- [How Stories Change the Brain: Looking at Paul Zak’s Research](https://thestoryco.ca/great-stories/how-stories-change-the-brain-looking-at-paul-zaks-research/) - At The Story Co., we fundamentally believe in the power of stories. We know there is power there; that the impact of sharing and hearing stories is inherently valuable. What we didn’t know is that there is scientific research to back up our gut instinct. Paul Zak wrote a fascinating article about – you guessed
- [Personal Branding is Not Bragging](https://thestoryco.ca/brands/personal-branding-is-not-bragging/) - Once a term like personal branding becomes a “thing” it becomes a misunderstood “thing”. The question I hear most is, “Isn't personal branding just another form of bragging?” And in our insta-happy, Facebook perfect, selfie world that could certainly be true. But don't be fooled. True personal branding could not be further from bragging. Personal
- [Brand Identity Crisis](https://thestoryco.ca/brands/brand-identity-crisis/) - I have worked with many companies suffering from a brand identity crisis. It usually does not start with a phone call that says “Hey, Janet can you help us out with our brand identity crisis?” Generally it's the bottom line that speaks up first and gets everyone’s attention. Underperforming products, missed targets, and poor launches
- [When to Value Opinion, Data, and Experience](https://thestoryco.ca/great-stories/when-to-value-opinion-data-and-experience/) - At a meeting with a group of bright, committed senior level executives discussing a critical issue things started to go sideways. The Chair, witnessing the hurdling rail car leaving the track, jumped in saying: "Thank you everyone for your “opinions” they are very valuable. I would now like to continue the conversation asking those who
- [Closing the Gender Entrepreneurship Gap](https://thestoryco.ca/great-stories/closing-the-gender-entrepreneurship-gap/) - I have been part of this number for 25 years. It has not always been an easy ride. Trust me, it is a ride with twists, turns, steep climbs, sweeping descents, sweet victories and buckets of good humour. I am pretty sure that is why I love it so much. (But don’t ask me to
- [Be It](https://thestoryco.ca/design/be-it/) - I was listening to CBC in the car last week and they were interviewing a classical musician and I did not catch his name. But he talked about the moment he decided he longer wanted to “do music” that he wanted to “be music”. I almost had to pullover just to absorb all of what
- [Are you Resolute on Resolutions?](https://thestoryco.ca/marketing-strategies/are-you-resolute-on-resolutions/) - Do you make New Year’s resolutions? Do you write them down? It is a question that either has people rolling they eyes or lighting up. There is no right or wrong reactions or thoughts. I fall in the camp of absolutely loving to write down my resolutions. Any kind of fresh start gets me going
- [You Can't Fake Purpose](https://thestoryco.ca/brands/you-cant-fake-purpose/) - What a conundrum: we live is such a transparent world that often seems anything but transparent. Social media has allowed us to see more than we want to see about people, companies and brands. If you or your company are not walking the talk someone will notice and likely call you out. That can scare
- [Joy](https://thestoryco.ca/great-stories/joy/) - Eyoalha Baker’s message is “don’t underestimate the power of joy”, and she challenges us to embrace joy in our businesses. I’m up for the challenge. As marketers we can either market to others’ fears or to their joy. (Sadly both approaches can be successful.) Eyoalha’s jump for joy project in Vancouver’s east side was a
- [1440](https://thestoryco.ca/cool-things/1440/) - That’s the number of minutes we have in a day. Seems like so many doesn’t it? One of my goals this year is to remove from the phrase “Where has the time gone?” from my life. I want to know what I have done with this very precious thing called time. (Last year I removed
- [It's #Marketing Tip Tuesday!](https://thestoryco.ca/marketing-tip-tuesday/its-marketing-tip-tuesday-53/)
- [It's #Marketing Tip Tuesday!](https://thestoryco.ca/marketing-tip-tuesday/its-marketing-tip-tuesday-52/)
- [It's #Marketing Tip Tuesday!](https://thestoryco.ca/marketing-tip-tuesday/its-marketing-tip-tuesday-51/)
- [It's #Marketing Tip Tuesday!](https://thestoryco.ca/marketing-tip-tuesday/its-marketing-tip-tuesday-50/)
- [It's #Marketing Tip Tuesday!](https://thestoryco.ca/marketing-tip-tuesday/its-marketing-tip-tuesday-49/)
- [It's #Marketing Tip Tuesday!](https://thestoryco.ca/marketing-tip-tuesday/its-marketing-tip-tuesday-48/)
- [It's #Marketing Tip Tuesday!](https://thestoryco.ca/marketing-tip-tuesday/its-marketing-tip-tuesday-47/)
- [Arthouse+The Story Co.](https://thestoryco.ca/great-stories/arthousethe-story-co/) - How to Create the Right Visual Identity for your Brand It has more to do with a clear business strategy than you think! A fine artist wants to start a business . . . sounds like a good start to a story doesn’t it? Some might even roll their eyes thinking that they know how
- [It's #Marketing Tip Tuesday!](https://thestoryco.ca/marketing-tip-tuesday/its-marketing-tip-tuesday-46/)
- [It's #Marketing Tip Tuesday!](https://thestoryco.ca/marketing-tip-tuesday/its-marketing-tip-tuesday-45/)
- [It's #Marketing Tip Tuesday!](https://thestoryco.ca/marketing-tip-tuesday/its-marketing-tip-tuesday-44/)
- [It's #Marketing Tip Tuesday!](https://thestoryco.ca/marketing-tip-tuesday/its-marketing-tip-tuesday-43/)
- [Happy Holidays!](https://thestoryco.ca/random-thoughts/happy-holidays/)
- [It's #Marketing Tip Tuesday!](https://thestoryco.ca/marketing-tip-tuesday/its-marketing-tip-tuesday-42/)
- [It's #Marketing Tip Tuesday!](https://thestoryco.ca/marketing-tip-tuesday/its-marketing-tip-tuesday-41/)
- [It's #Marketing Tip Tuesday!](https://thestoryco.ca/marketing-tip-tuesday/its-marketing-tip-tuesday-40/)
- [Intersect + The Story Co.](https://thestoryco.ca/our-work/intersect-the-story-co/) - Had a great time connecting strategy to brand with Wendy Turner Larsen. New logo, tagline, and website that resonates, inspires and tells Wendy's fabulous story. True connection. Check out Wendy's work at www.turnerlarsen.com and be prepared to be jaw dropping impressed with her work and the energy that just emanates from her site.
- [It's #Marketing Tip Tuesday!](https://thestoryco.ca/marketing-tip-tuesday/its-marketing-tip-tuesday-39/)
- [Stay Focused On Plan A](https://thestoryco.ca/great-stories/stay-focused-on-plan-a/) - Here is the truth - I always have a Plan B. So this concept scares me to my core. But stick with me and see if you can dare to eliminate Plan B from your business planning. The concept came to mind recently when my son was applying to medical school. In that anxious time
- [Stay Focused On Plan A](https://thestoryco.ca/great-stories/focused-on-plan-a/) - Here is the truth - I always have a Plan B. So this concept scares me to my core. But stick with me and see if you can dare to eliminate Plan B from your business planning. The concept came to mind recently when my son was applying to medical school. In that anxious time
- [It's #Marketing Tip Tuesday!](https://thestoryco.ca/marketing-tip-tuesday/its-marketing-tip-tuesday-38/)
- [It's #Marketing Tip Tuesday!](https://thestoryco.ca/marketing-tip-tuesday/its-marketing-tip-tuesday-37/)
- [It's #Marketing Tip Tuesday!](https://thestoryco.ca/marketing-tip-tuesday/its-marketing-tip-tuesday-36/)
- [It's #Marketing Tip Tuesday!](https://thestoryco.ca/marketing-tip-tuesday/its-marketing-tip-tuesday-35/)
- [It's #Marketing Tip Tuesday!](https://thestoryco.ca/marketing-tip-tuesday/its-marketing-tip-tuesday-34/)
- [Do You Hurdle?](https://thestoryco.ca/great-stories/do-you-hurdle/) - I loved track and field (and likely in high school I may have taken it just a titch too seriously). Always wanting to get in the extra mile, or find the perfect shoe, the most idyllic shorts. The thrill of walking onto a track where the air was thick with doubt, confidence, triumph and tragedy
- [It's #Marketing Tip Tuesday!](https://thestoryco.ca/marketing-tip-tuesday/its-marketing-tip-tuesday-33/)
- [It's #Marketing Tip Tuesday!](https://thestoryco.ca/marketing-tip-tuesday/its-marketing-tip-tuesday-32/)
- [It's #Marketing Tip Tuesday!](https://thestoryco.ca/marketing-tip-tuesday/its-marketing-tip-tuesday-31/)
- [It's #Marketing Tip Tuesday!](https://thestoryco.ca/marketing-tip-tuesday/its-marketing-tip-tuesday-30/)
- [Thanks Canada Business Network!](https://thestoryco.ca/cool-things/thanks-canada-business-network/) - Thanks for the shout out Canada Business Network and posting my story. Exciting to be part of an initiative that recognizes women business owners. Please check it out HERE.
- [It's #Marketing Tip Tuesday!](https://thestoryco.ca/marketing-tip-tuesday/its-marketing-tip-tuesday-29/)
- [Put an End to Work Life Balance](https://thestoryco.ca/great-stories/put-an-end-to-work-life-balance/) - Caught up in the debate about work/life balance? It sounds so good doesn’t it, to keep everything balanced? But why are we always chasing this elusive concept? Judging by the amount of chatter about it - why do we keep failing at it? Maybe we need a shift in our thinking. I am a fan
- [It's #Marketing Tip Tuesday!](https://thestoryco.ca/marketing-tip-tuesday/its-marketing-tip-tuesday-28/)
- [It's Marketing Tip Tuesday!](https://thestoryco.ca/marketing-tip-tuesday/its-marketing-tip-tuesday-27/)
- [It's Marketing Tip Tuesday!](https://thestoryco.ca/marketing-tip-tuesday/its-marketing-tip-tuesday-26/)
- [Another Business Tip from Duke the Dog](https://thestoryco.ca/great-stories/another-business-tip-from-duke-the-dog/) - Take the leap? I am a passionate optimist. So, clichés like "take the leap" and "jump and you'll find your wings" naturally appeal to me. However, these philosophies could never apply to my business. Nor do I think it applies to many successful businesses. Even Duke, the well-loved dog gets it. He looks like he
- [It's Marketing Tip Tuesday!](https://thestoryco.ca/marketing-tip-tuesday/its-marketing-tip-tuesday-25/)
- [It's Marketing Tip Tuesday!](https://thestoryco.ca/marketing-tip-tuesday/its-marketing-tip-tuesday-24/)
- [It's Marketing Tip Tuesday!](https://thestoryco.ca/marketing-tip-tuesday/its-marketing-tip-tuesday-23/)
- [It's Marketing Tip Tuesday!](https://thestoryco.ca/marketing-tip-tuesday/its-marketing-tip-tuesday-22/)
- [It's Marketing Tip Tuesday!](https://thestoryco.ca/marketing-tip-tuesday/its-marketing-tip-tuesday-21/)
- [It's Marketing Tip Tuesday!](https://thestoryco.ca/marketing-tip-tuesday/its-marketing-tip-tuesday-20/)
- [It's Marketing Tip Tuesday!](https://thestoryco.ca/marketing-tip-tuesday/its-marketing-tip-tuesday-19/)
- [It's Marketing Tip Tuesday!](https://thestoryco.ca/marketing-tip-tuesday/its-marketing-tip-tuesday-18/)
- [It's Marketing Tip Tuesday!](https://thestoryco.ca/marketing-tip-tuesday/its-marketing-tip-tuesday-17/)
- [It's Marketing Tip Tuesday!](https://thestoryco.ca/marketing-tip-tuesday/its-marketing-tip-tuesday-16/)
- [It's Marketing Tip Tuesday!](https://thestoryco.ca/marketing-tip-tuesday/its-marketing-tip-tuesday-15/)
- [It's Marketing Tip Tuesday!](https://thestoryco.ca/marketing-tip-tuesday/its-marketing-tip-tuesday-14/)
- [It's Marketing Tip Tuesday!](https://thestoryco.ca/marketing-tip-tuesday/its-marketing-tip-tuesday-13/)
- [Go Ahead, Make My Day!](https://thestoryco.ca/great-stories/go-ahead-make-my-day/) - Highly unusual for me to quote a Dirty Harry movie but stick with me for a minute. I've got twenty something boys who are poised and ready to set the world on fire. We have been talking a lot lately about next steps and where life might take them and it's pretty invigorating to see
- [Do What You Love](https://thestoryco.ca/great-stories/do-what-you-love/) - Do what you love and the rest will come. This was the philosophy I grew up on. (With Valentines Day around the corner it seemed like a fitting blog to write). My Dad was a firm believer in all things positive long before it was trendy. He could see the good in anyone and anything.
- [It's Marketing Tip Tuesday!](https://thestoryco.ca/marketing-tip-tuesday/its-marketing-tip-tuesday-12/)
- [It's Marketing Tip Tuesday!](https://thestoryco.ca/marketing-tip-tuesday/its-marketing-tip-tuesday-11/)
- [Finding Your Story](https://thestoryco.ca/great-stories/finding-your-story/) - When I first started to say out loud that my new business would be called The Story co. I got some sideways glances. I would need to further explain what that would mean and then I would get a weak smile and a hesitant nod. (Note to self work on 30 second pitch) And
- [It's Marketing Tip Tuesday!](https://thestoryco.ca/marketing-tip-tuesday/its-marketing-tip-tuesday-10/)
- [It's Marketing Tip Tuesday!](https://thestoryco.ca/marketing-tip-tuesday/its-marketing-tip-tuesday-9/)
- [Simplifying Growth](https://thestoryco.ca/marketing-strategies/simplifying-growth/) - As I mentioned in my annual plan blog (here) I am knee deep in my own annual business planning process. And of course as a marketer I'm always pretty keen on looking at how I might want to grow the community that I work with. (See why I don't use the term target market explained
- [It's Marketing Tip Tuesday!](https://thestoryco.ca/marketing-tip-tuesday/its-marketing-tip-tuesday-8/)
- [Join the 42% in 2016!](https://thestoryco.ca/cool-things/join-the-42-in-2016/) - It's a 'brand' new year! Corny yes, but I just love the whole idea of a new year stretching out in front of us. Glimmering with possibility. I even love to write New Years resolutions and goals and post them to myself through futureme.org. Have you ever tried it? So fun, empowering and motivating getting
- [It's Marketing Tip Tuesday!](https://thestoryco.ca/marketing-tip-tuesday/its-marketing-tip-tuesday-7/)
- [It's Marketing Tip Tuesday!](https://thestoryco.ca/marketing-tip-tuesday/its-marketing-tip-tuesday-5/)
- [Drawing A Blank?](https://thestoryco.ca/cool-things/drawing-a-blank/) - Are you feeling a bit like procrastinating in this stretch of the year that is not quite Fall, and not quite Winter and almost the swirly, twirly holidays? I get that. And I needed to snap out of it. Like many, I have been inspired by the iconic Twyla Tharp, and her book The Creative Habit.
- [It’s Marketing Tip Tuesday!](https://thestoryco.ca/marketing-tip-tuesday/its-marketing-tip-tuesday-4/)
- [Building the Story Co Brand](https://thestoryco.ca/design/building-the-story-co-brand/) - When you are in the business of building brands – building your own can be quite daunting. It’s a measure by which others will determine whether or not you are good at what you do - so that’s kind of scary. It’s also your very own, and you want it to be so perfectly right
- [It’s Marketing Tip Tuesday!](https://thestoryco.ca/marketing-tip-tuesday/its-marketing-tip-tuesday-3/)
- [It's Marketing Tip Tuesday!](https://thestoryco.ca/marketing-tip-tuesday/its-marketing-tip-tuesday-2/)
- [Getting It Right](https://thestoryco.ca/great-stories/getting-it-right/) - Sometimes getting it right is the most natural thing to do. When I owned Starstruck a company that manufactured a line of women’s clothing (check out the story here) we were shipping orders to 320 stores in the US and 120 in Canada. Once the order had been received we would call the store to
- [It's Marketing Tip Tuesday!](https://thestoryco.ca/marketing-tip-tuesday/its-marketing-tip-tuesday/)
- [Talk Love Not War](https://thestoryco.ca/brands/talk-love-not-war/) - Change terminology. Shift mindset. Drive Profit. Most businesses start their business with a passion to help people. They have a product, service, project, event or an idea that is going to make somebody’s life easier, nicer, prettier or just plain better. There is energy, vitality and buckets of hope. They start with love. Then they
- [Say Thanks – It’s Good For You!](https://thestoryco.ca/great-stories/say-thanks-its-good-for-you/) - Thanksgiving seems like a good time to pass along the best advice I have ever received and given and it is simply: to say thanks. I walked into a client’s office last week and he had a thank you card I had written him from 3 years ago on his desk. Said it still inspired
- [Smile. Breathe and go slowly. Thich Nhat Hanh](https://thestoryco.ca/brands/smile-breathe-and-go-slowly-thich-nhat-hanh/) - I love words. We spend a lot of time together, and I like to think we get along pretty well. From corporate marketing strategies, to taglines and business names and blogs I crave stringing words together and making them sing. But when it's time to write for my own blog, I seem to freeze up.
- [Marketing lessons from Duke the Dog](https://thestoryco.ca/great-stories/marketing-lessons-from-duke-the-dog/) - Those who have dogs who are ball focused, will not be surprised by the intent and delight of Duke’s complete focus on the ball. Honestly, it amazes me everyday! It never changes. That ball appears and everything else in his life fades to black. I often wonder what would happen if brands could be this
- [Get Bored!](https://thestoryco.ca/great-stories/get-bored/) - Need to ramp up your creativity? Well, you might just need to get a little bored to do that. Do you remember those summer days, half way through the summer when you got (and I cringe when I say this) - bored? My generation seems to think of boredom as a disease. If your kids
- [Bring Clarity To Your Brand](https://thestoryco.ca/great-stories/bring-clarity-to-your-brand/) - This is a picture from earlier this summer at our cottage when the fire haze was so heavy that we could hardly see across the lake. It was eerie for so many reasons. First of all the concern for those living in, and fighting the fires was ever present. The feeling of connection and how
- [Firsts](https://thestoryco.ca/great-stories/firsts/) - Firsts, are always special. So this is the story of my first ... business. Her name was Starstruck. I have always been fascinated by stars, and on a drive back from Banff (a fair many years ago) I was determined to come up with a business name. Suddenly the northern lights lit up the sky, and “Starstruck” was
- [Glorifying Busy](https://thestoryco.ca/cool-things/glorifying-busy/) - Bees glorify busy! I took this photo on my walk today and generally I'm all for "stopping the glorification of busy". But this had me re-thinking busy. Bees are busy, but they are so much more than that. They are purpose-filled and add distinct value. They have clarity of purpose, they are planners, architects, team
- [Speaking the language of your customer](https://thestoryco.ca/great-stories/speaking-the-language-of-your-customer/) - Ok this picture of a bunch of sweaty guys maybe isn’t what you were expecting is it? Here’s how the story goes. My two boys are in this picture. Not such an unusual picture - they love to play basketball and the post-game pose is not all that surprising. What makes this picture unique is
- [What do you do?](https://thestoryco.ca/great-stories/what-do-you-do/) - I have one son studying in France, and another son packing his bag to go meet him, so my thoughts have been swirling about all things French. It got me thinking of a time, not long ago(!), that I was enjoying a similar adventure back packing through Europe after studying at the University of Edinburgh.
- [Be Indispensable](https://thestoryco.ca/book-reviews/be-indispensable/) - How could I not love a book like Pam Slim’s Body of Work when she says things like "the quality of your life and business, is directly related to the quality of your stories. Tell them well.” In fact, I was so intrigued by her philosophy that I signed up for her course to become
- [The Power of Story](https://thestoryco.ca/marketing-strategies/the-power-of-story/) - Stories move us to act, to dream, to buy, to make millions, to build communities, and to create change. Story marketing can be a tactic, a strategy or a way of doing business. We believe the real power of story lies when you live your story. Every business has a compelling story. That story is
- [STAND IN YOUR FUTURE](https://thestoryco.ca/brands/stand-in-your-future/) - Recently a friend shared this quote with me from a presentation she had been to by Peter Docker. I felt jazzed when I heard that. Pretty powerful words, and the ideal theme for one of Story co.’s first blogs. It’s a bit “leap-ish” (yes, I just invented that word) to think of standing in your future but

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## Categories

- [Misc.](https://thestoryco.ca/category/misc/)
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- [collaborator](https://thestoryco.ca/category/collaborator/)
- [personal branding](https://thestoryco.ca/category/personal-branding/)
- [entrepreneurs](https://thestoryco.ca/category/entrepreneurs/)
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- [Growth](https://thestoryco.ca/category/growth/)
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- [StorySchool](https://thestoryco.ca/category/storyschool/)
- [FutureProof](https://thestoryco.ca/category/futureproof/)
- [PurposeDriven Leaders](https://thestoryco.ca/category/purposedriven-leaders/)
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- [Stellar Storytellers](https://thestoryco.ca/category/stellar-storytellers/)
- [Retail Education Store](https://thestoryco.ca/category/retail-education-store/)

## Tags

- [millenials](https://thestoryco.ca/tag/millenials/)
- [branding](https://thestoryco.ca/tag/branding/)
- [personal branding](https://thestoryco.ca/tag/personal-branding/)
- [lessons](https://thestoryco.ca/tag/lessons/)
- [manufacturing](https://thestoryco.ca/tag/manufacturing/)
- [the brain](https://thestoryco.ca/tag/the-brain/)
- [science](https://thestoryco.ca/tag/science/)
- [storytelling](https://thestoryco.ca/tag/storytelling/)
- [bottom line](https://thestoryco.ca/tag/bottom-line/)
- [listening](https://thestoryco.ca/tag/listening/)
- [communication](https://thestoryco.ca/tag/communication/)
- [teams](https://thestoryco.ca/tag/teams/)
- [retail](https://thestoryco.ca/tag/retail/)