Welcome to the story cafe

We are launching the Story Café!

Some of the best stories are heard, and told nestled into a cozy café, tunes vibing in the background sipping on something wonderful.

We can’t resist wanting to recreate that right here. A warm and friendly space to share opinions, fresh as a croissant insight, and ideas that you might want to swirl around for a while.

Like any coffee date you can’t predict the conversation and that is how it will be here. We are going to let this concept be fluid, creative, and fun.

The café will also give you the opportunity to curl up with stories from Bronwen Malloy! A most fabulous addition to the Story Co.! Personal tales about what she is thinking about and what is shaking up her world.

She is a fabulous storyteller and she will tell you her story in our next Story Café post.

We hope the Story Café will be a chance for you to sip on some inspiration, feed your creativity, and indulge in positivity.


I’ve always considered myself to be a rebel of sorts – stuck between practicality versus passion, but choosing passion in hopes that it would lead to something “practical”. Do you ever feel that same pull between passion and practicality?

Usually, I am led by my drive to integrate both work and play – this consistent nudge has pushed me to pursue writing as a means to fill me up creatively and intellectually.

I am perpetually in awe of people’s stories – fascinated by their experiences and how their lives have led them in certain directions. This is one of the many reasons why I love traveling. Meeting people from every corner of the world, listening to their stories, and loving how they could be so vastly different (and sometimes even startlingly similar) to my own, and yet, here we both are.

Having completed my undergraduate degree in English Literature, with a certificate in Public Relations, I am thrilled to be putting my skills and background to use through projects with The Story Co.

On the Story Café, I’ll be sharing thoughts, findings, insights into a range of topics surrounding connection, storytelling, and purpose. The aim of these posts is to leave you thinking about things a little bit differently… and (hopefully) leave you feeling a little bit more inspired than you had been before.


metro pet market futureproof grad

Having participants in your FutureProof Retail course who have, at the core of their purpose, intentions to change the world and revolutionize how we care for our dogs and cats – well, it does not get any more exciting than that!

And, change it they have! After 14 years, Metro Pet Market has stayed true to its purpose and values, even being tested by the pandemic, big box stores, and false information everywhere on how to best care for our furry family.

Despite this, they remain steadfast, always learning and sharing these insights. Every day, they have a learning session with all staff to ensure everyone understands the products they represent, why and when to recommend them, and how they’ll benefit your companion animal.

If you have ever been to a specialty shop, only to be frustrated that the staff do not know much about the products – well, that will never happen at Metro Pet Market!

We weren’t surprised that they wanted to learn more about retail! For Metro Pet Market, the FutureProof Retail course gave them a chance to look at global trends in retail and how keeping on top of change in their own business and the greater retail community can be helpful. Insights were learned on benchmarking and merchandising, along with considerations for growth.

The pandemic, of course, impacted them and was a huge nudge to get their online store up and running… and in a hurry. The expansion into online came with a steep learning curve but a tremendous opportunity. As you might have guessed… they were game for both.

They have built a solid purpose brand, and as they continue to bring us ever more revolutionary and cutting edge ways to care for our dogs and cats, we know that they are changing the world. In the process, we are being transformed too!

Thank you Metro Pet Market for being a part of this program and for being an exemplary model of the value of shopping local.

Drop by any of the stores and join the revolution! You will be glad you did… and your dogs and cats will be even happier!  

Purpose Brand series . Modo

Have you ever heard of Modo? Founded in 1997, the British Columbia-based, Modo, is a member-owned car share operator – the oldest car-sharing organization in the area AND the first car-share co-op in North America. A true pioneer in the car-sharing space!

“We define success through the lens of our Purpose, which is to transform communities by connecting people and places in a way that is affordable, convenient, inclusive, and sustainable.”

Well, that’s a purpose statement if I’ve ever heard one. Modo’s motivation isn’t profit; in fact, they actually encourage their customers to walk, cycle, and take public transit whenever they can, and urge their customers to only consider Modo’s round-trip service as a complement to transit – one that should be used only when a car is necessary.

While the ridesharing environment has drastically changed over the years, Modo has remained committed to putting people before profit. Their mission is to earn just enough to cover their operations costs so that they can continue to invest in being the best and most PURPOSEFUL car-share operator in the province.

Given the rising fuel prices and factors such as maintenance, parking, insurance, and not to mention the environmental impact – Modo makes a lot of sense! For those living in larger cities where car ownership isn’t essential or those who do not want to cover the expenses of car ownership, this organization offers an attractive solution.

With their main office located on the shared ancestral lands of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and Sel̓íl̓witulh (Tsleil-Waututh) Nations, Modo acknowledges that “we and our members live and work on these lands and our cars move across them. We recognize the harm that is caused to the environment – land, air, and water – through the use of vehicles, and commit to reducing that harm as a core part of our Purpose.”

Like Modo, when organizations are committed to their purpose, great strides are made within the community, the business becomes more competitive, they have a riveting story to tell, their team is invigorated, they attract committed customers and employees, and their leaders are kept on track, motivated, and fulfilled.

How can your business become more purpose-driven? We can help!

hope builder

What an impact the YWCA Regina women of distinction awards had on me! It is always an outstanding event and the focus on essential workers this year played with all of our heartstrings!

The guest speaker Waneek Horn-Miller was exceptional. She has a very calm way of presenting fiercely important ideas. 

She talked about the number of people who had been “hope builders” along her way and I fell in the love with the idea of being a “hope builder”. Surely that is what the world needs now! 

She also talks about making love the foundation of our decisions and what changes when we do. 

Freshly springing into June looking for ways to be a “Hope Builder”. Who are you a hope builder for?

Word(s) for the Year: “Lower your Expectations”

Sometimes when I’m asked a profound question I just blurt out the answer.

My own voice surprises myself. 

Then the longer I think about it and can give 10 other answers, then I think “Ya, ok I’ll go with the first answer”.

That is what happened to me this year when I was picking my word for the year.

This is a process I delight in – I love words! It’s a big deal.

The year I chose “brave” was marked with some decisions that would not have happened if that voice in the back of my mind weren’t urging me to pick the brave opportunity. It wasn’t always comfortable but the choices were indeed brave.

Last year I chose “collaborative”. Even in a pandemic, opportunities to collaborate were game changing. The collaborative choice, both personally and professionally, always came up with the game changing “stretch” opportunity.

Like brave, collaborative wasn’t always the easy choice. The actions these words inspired become part of my story and I carry them forward.

My smart, sassy, impromptu answer  this year was “lower your expectations.” I had a “who said that, did I really say that out loud moment?” Who was I kidding? I’m a raise-the-bar, farther, faster kind of gal.

But damn the answer persisted. And I did my best to resist.

I thought back to my perfectly planned 2020, complete with vision board, which by mid- March was eye candy, nothing more. (But super nice eye candy.)

Maybe there was something to this gut reaction.

Lowering expectations felt quite freeing not defeatist.

Central to how I would define the concept was the idea of releasing the need for an outcome. 

It’s a raw answer that is deeply invested in creativity and curiosity and felt like an invitation to keep growing.

Show up, ship it, give the benefit of the doubt. However you want to say it, lowering your expectations says, “this might not be perfect but I’m pushing forward. Please love me anyway.”

So 2021, I’m pushing forward. I’ve got exciting plans for you but likely you have exciting plans for me too. I’m ready and open.

Where does your mind go if you release expectations?

What might your word be for 2021?

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