The Power of Every Touch Point
Human to human connection – we have all ached for it through COVID!
Now the marketplace is demanding it too.
Creating human moments in your marketing doesn’t have to be complicated or expensive.
In fact, sometimes it’s the simplest gestures that can have the biggest impact. Whether it’s a handwritten note, a personalized video message, or a small gift that shows you care, every touch point matters when it comes to building a relationship with your clients.
But it’s not just about the gesture itself.
It’s about taking the time to understand your clients and what is important to them, showing empathy and compassion, and making them feel seen and heard. When you do this, you’re not just building a business relationship, you’re building a connection that goes beyond the transaction.
When you focus on these small impacts, you differentiate yourself from the competition and tell your story in a way that resonates. Quickly becoming more than just a service provider, you become a trusted partner who is invested in their success.
If you’re looking for ways to create meaningful moments in your marketing, start by putting yourself in your clients’ shoes. What would make them feel valued and appreciated.
Check yourself on this – if you are sending a sweatshirt with your logo plastered all over it are you asking your client to be your billboard or are you sending something that speaks to them (of course if you are Louis Vuitton this does not apply).
What would surprise and delight them? By answering these questions, you can create a strategy that is centered around empathy and human connection.
In today’s world, where automation and technology reign supreme, it’s more important than ever to remember the power of the personal touch.
By focusing on every touch point, and creating human magic moments that show you care, you can build relationships with your clients that will last a lifetime.
It’s also a really fun and rewarding way to do business!